A Night to Remember: Watson Lager Launch Party at Frisco’s

Aug 3

On Thursday, July 31st, Frisco’s Grill & Pub came alive with celebration as we officially launched Watson Lager—our collaborative brew with Public House Brewing Company.

From the first pour to the final song, the night was packed with energy, emotion, and a whole lot of flavor. Here’s a look back at one of our favorite events of the year.

The Star of the Show: Watson Lager

Brewed in honor of John and Virginia Watson, Watson Lager is more than just a crisp, easy-drinking beer, it’s a tribute to two people who helped lay the foundation for what Frisco’s is today. Seeing their portrait on the label, surrounded by friends and family, made every toast even more meaningful.

Jimmy and the Frisco’s team held a dedication to John and Virginia, sharing memories and presenting a commemorative poster.

Soon after, the music began, and the night really took off. With perfect weather, string lights overhead, and live tunes filling the air, the Frisco’s patio became the ultimate summer hangout.

Tall, blonde man holding poster with a man in sunglasses holding a beer can, with a woman in sunglasses in the middle. — Owner, Jimmy West, posing with Frisco’s founders, John and Virginia Watson with their commemorative poster and cans.

A Menu Worth Savoring

Our kitchen rolled out a one-night-only menu inspired by Watson Lager, including dishes that used the beer in their recipes.

Beer-Braised White Bean & Bacon Casserole
White beans braised in a savory Watson Lager beer broth with smoked bacon, garlic, and herbs, then baked until golden and bubbling.

Beer-Battered Cod with Beer Hushpuppies
Flaky cod fillets dipped in a crisp, Watson Lager beer-infused batter and fried to a golden brown. Served with housemade Watson Lager beer hushpuppies.

Beer-Poached Pears with Caramel
Pears gently poached in Watson Lager and finished with a warm caramel drizzle.

Thank you

The Watson Lager launch party wasn’t just a beer release, it was a celebration of community, collaboration, and the people who make this town so special.

To everyone who joined us, supported us, and toasted with us - thank you. To Public House Brewing: what a joy it’s been to bring this vision to life together. A huge thank you to A Little Extra Co. for the custom labels - they were the perfect finishing touch!